East Austin Studio Tour attendees may find it much easier to get around this year thanks to an interactive app.

Meet the fourteen teams of UT Austin student entrepreneurs who presented their startups in front of hundreds at the fall 2013 Longhorn Startup Demo Day.

Austin Startup, Favor, left California for Texas and found opportunity for their business model.

Austin-based startup, Silvercar, is revolutionizing the rental car industry. Your next rental experience may be as easy as downloading an app.

Editor’s note: This is the third article in a series documenting Carl Shultz’s first time attending SXSW. Check back daily to read the rest of the...

SXSW Shuttles line up outside the main convention center. Editor’s note: This is the fourth journal in a series documenting Carl Shultz’s first time...

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Everything you need to know about the Pros and Cons of CapMetro's new urban transportation plan for Austin.

According to analysts, RetailMeNot will increase holiday income more than 35 percent, putting it ahead of Amazon this season.

South by Southwest 2014 is a wrap. It’s hard to take in all that was packed into the week, so we have compiled 19 photos sampling the atmosphere throughout the festival.

Cycling buddies Tommy Fad and Jason Whitson,creators of the “fitness search engine” and app Gritness, are ready to admit something: getting motivated to work...

As tech and online solutions for connecting with target audiences become more and more prevalent, are trade shows still worth it? A look at the SXSW interactive trade show.

Tech representatives and enthusiasts rose bright and early for December's Austin TechBreakfast. Meet the presenters from this month's event.