The most important competition in the Austin, TX startup community takes place across beer pong tables.

Twenty companies gathered to present their four-minute demo to a group of 500 people at the SXSW Tech Breakfast event. Here is a highlight of the companies that presented.

CEO Patti Rogers battle with cancer taught her the importance of community and inspired a new platform.

Photo gallery from Tugg: Coming to a Theater Near You

Illumitex's patented lights conserve energy and may be the light of the future.

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One of the first bitcoin ATMs in the United States, a bitcoin ATM in downtown Austin, Texas is now online.

As tech and online solutions for connecting with target audiences become more and more prevalent, are trade shows still worth it? A look at the SXSW interactive trade show.

According to analysts, RetailMeNot will increase holiday income more than 35 percent, putting it ahead of Amazon this season.

Edward Snowden Speaking to SXSW attendees via video chat.Proclaimed NSA "whistleblower," Edward Snowden spoke Monday, March 10th at SXSW Interactive via video chat reportedly...

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Seldom does such a chance come to set an industry right: that gender not be a detracting factor in the opportunity of an individual. In Austin, TX the makings of a global organization...

Photo gallery from Silvercar to Save Airport Car Rentals

In a series documenting the first-time attendance of SXSW, Techzette editor Carl Shultz looks to find what the festival is all about.