As SXSW Interactive began, the TechBreakfast KickOff Spectacular was a buzzing space of interactions between old and new connections. TechBreakfast, the monthly morning event that gathers tech enthusiasts in 10 cities across the country, hosted a special event on the first morning of SXSW Interactive. Twenty companies gathered to present their four-minute demo to a group of friends, investors, and bystanders.
Here is a highlight of the companies that presented:

MakeMe
MakeMe is a mobile-based multiplayer achievement game. Users get together and can hold each other accountable to their personal goals. If one player fails to complete their goal, the entire team is punished with predetermined consequences.

Emmoco
Local to Austin, Emmoco helps businesses build Bluetooth connected products. Working with businesses like Shelfbucks, Emmoco boasts yielding a product in 90 days or less. They also offer consulting services to small companies.
ReactLabs

ReactLabs is a platform that allows large numbers of users to record their immediate reactions to live or televised events. The service provides real-time engagement data and have used the platform for events such as political events and Super Bowl advertising.

@Pay
@Pay is a service that allows for two-click payments via promotional emails. Rather than clicking a link in an email that leads the user to the sender’s website, @Pay’s service takes the user straight from the purchasing link on the email to a page confirming the purchase.
Tech Heroes

Tech Heroes supports every day “tech heroes” by giving them praise. Whether it is someone who woke up in the middle of the night to fix a malfunctioning server to someone who figured out how to fix a slow-loading site, Tech Heroes is there to provide recognition and sends the tech hero a backpack of useful goods that let them keep up with the good work.
Other presenters TechBreakfast’s KickOff Spectacular:
Photos by Savanna Rose for Techzette